Today’s Donor

Donorgraphics™ is a nationally representative study measuring digital behaviors among U.S. adults, as well as attitudes and media usage of donors to charitable organizations excluding churches/houses of worship. The 2017 study was conducted February – March among 2,524 U.S. online adults ages 18+, 1,461 of which are 12-month active donors to nonprofit organizations. The maximum margin of error for the study is +/- 2.0 and 2.6 percentage points respectively for each population at the 95% level of confidence.