The holiday season is here! When you compare your holiday fundraising plan this year to five years ago, you’ll likely be amazed at all the channels at your disposal: direct mail, occupancy mailings, insert media, social media, email, display, website optimization, outdoor billboards, TV, radio, public relations, and more.
To say the least, today’s multi-channel marketing is more complex than ever! Coordinating your message and sharing a single voice takes effort!
It may even seem like a challenge, but it’s also an exciting opportunity to share the Gospel. So many messages will go into your market this holiday season, which means your marketing isn’t just a way to raise funds, but to raise the faith of those who support your Mission.
Consider this story in an upcoming Thanksgiving appeal. Who might have their heart stirred hearing how the good news of Jesus changes lives?
Tom started using heroin in 1975 at age 17 because he was terrified of going to the Vietnam War. He didn’t go because of a physical condition, but by then, he was addicted… for the next four decades. “I didn’t go to Vietnam, but I felt like I was fighting a war for 40 years,” says Tom. After more than 30 arrests and 14 attempts at rehab, Tom finally came to the Mission—his first time in a spiritually based program. And this time, it worked! “Now I have God in my life, and I realized He has plans for me. Without the Mission, I’d be a statistic– I’d be dead. Now I want to do something productive with my life,” he says.
We all have our work cut out for us this holiday season. But remember those who will become inspired by stories like Tom’s. They may stay with you for decades. It makes me think of loyal donors like Alex—who, 13 years after the tragic events of 9/11—still remembers the hope and love the New York City Rescue Mission gave him during that time of tragedy. I worked at that mission during that time and his note was shared with me as a reminder of the work we all do together.
And as we remember the tragic events of 9/11 and continue preparing for the busy holidays, I pray that you have great success raising funds. I also pray you have equal success in raising faith as you invite others to join you in your ministry by giving!
Thank you for giving us the opportunity to serve you. And if you have a challenge or an opportunity where I can help, please get in touch!