A matching gift campaign—in the form of a matching grant, a commitment from a major donor or a redirected corporate donation—is a great way to compel donors to give and make a bigger difference.
In fact, matching gift campaigns have been proven to be one of the most impactful fundraising strategies available to nonprofits. There are many sources you can turn to for soliciting matching funds, including:
- Major donors
- A group of committed donors
- Local businesses
- A family or corporate foundation tied to your community
- Your Board of Directors
Once you’ve identified your source for funds, there are several ways to construct a match.
- 1 to 1 Match:
“A generous group of donors will double every dollar given, up to $1,000,000.”
- Challenge Match:
“Our Board of Directors has given $100,000 and has challenged us to double it with the support of friends like you.”
- Seed match to cover overhead:
“A generous partner has agreed to cover all overhead for this month, which means 100% of your gift goes to the cause.”
We know matches work (see results in the article below), so investing the time and effort to secure funds for a match is worth it. If you’re unsure where to start, download this white paper with tips on how to secure the right match for you. Or contact your account manager to let us know if we can help.
We’re here for you.
Matches Matter: The Results Are In
One & All has conducted recent tests to prove the power of a match. Here are two winning cases in point:
Food Banks Traditional Match
We tested a control package versus a traditional match.
Match proved to lift results by 33%
Animal Care Seed Funding Test
We then tested a control package versus a traditional match and a seed match covering overhead.
Here are the results, in response rate and revenue per piece:
Control: 3.36% with $.80 revenue per piece
Traditional Match: 4.41% with $1.22 revenue per piece
Seed Covering Overhead: 8.85% with $2.31 revenue per piece