A “Day of Giving” Can be Big for Your Fundraising

by Kevin White S.V.P. Media & Insights

Why do donors respond to a special day of giving? Let’s explore the main reasons and determine if leveraging a “Day of Giving” might be right for your organization.

  1. Limited-time urgency
    Creating a special day of giving in your community works because of the built-in urgency it offers. Twenty-four hours and it’s done, meaning donors don’t have the option to wait to join neighbors in giving.
  2. Localized message and offer
    Most days of giving are created to benefit a singular city, region or state—meaning donors realize their gifts will have a local impact in their community.
  3. Community, community, community
    Days of giving bring neighbors together to help neighbors. There is a built-in “nudge” for people to come together and make a difference in their own community.

One & All can support you on local giving days with strategic public relations, media planning, social media consulting and more. We’re here to ensure your message is going to the right people, at the right time—and on the right day.

Would leveraging a “day of giving” work for you? Let’s have a conversation.


Giving Day Success Stories

Whether raising more awareness, boosting impressions or increasing ROI, we’ve seen success in digital media, social media and direct mail—and a blend of all.


Do More 24
Central Union Mission

Double Your Dollars Day
Freestore Foodbank


Day of Giving
Atlanta Humane Society