One of the best ways to kick-start the season of giving and amplify year-end fundraising efforts is by participating in #GivingTuesday. Last year, #GivingTuesday saw a 69% increase in donations, growing from $177 million to a notable $300 million raised globally. But it wasn’t just the financial impact that benefited nonprofits around the world. #GivingTuesday organizers estimate there were roughly 21.7 billion social media impressions and more than 1 million social media mentions.
Simply put: Supporters aren’t just giving on #GivingTuesday, they are actively engaging with organizations.
Is #GivingTuesday too saturated already?
If you’re wondering whether or not it’s smart to promote such a busy giving day. We say: YES! The data shows that people no longer need to be convinced to give on #GivingTuesday. Likely your donors will give. The question we should be asking is: How can we make sure that the Mission is top of mind, so that donors give to us?
The biggest mistake we see organizations make is not planning ahead. #GivingTuesday comes at one of the busiest times of the year. The Mission is neck deep in planning for Thanksgiving—who has time to focus on an additional campaign? We say it’s best to have your plan, tactics, and messaging nailed down by the beginning of November—that way, when the moment hits, you’re ready to execute.
Want to consult on your #GivingTuesday strategy? Reach out to your account team and they can help.